Founder-led sales: Embrace your competition
In the early days of learning about selling software—to get WrestlingIQ off the ground—I was nervous. I was afraid I needed to put on some sort of tough sales persona that convinced wrestling teams they needed to switch. That was completely misguided. Turns out, people want help understanding what is best for their wrestling team. They need an expert guide to know when and why they should use WrestlingIQ vs TeamSnap vs SportsEngine vs MatBoss vs LevelChanger vs whatever....