New to this series? Checkout the first report for background info on Postcard Panda.
tl;dr – June was down over May 2017, and June of 2016. I’ve also decided to make some major changes.
|May 2017||June 2017||% Change|
Revenue down. Profit not down as much because I stopped doing Apple search ads.
I’m not going to do the other sections this month because I’m bored with them, and I want to talk about what the future of Postcard Panda looks like instead.
Version 5 – The Future
Version 4 of Postcard Panda, which went live in March of 2016, added support for account creation inside of the app. The goal was to see if I could retain customers, and with around 3000 postcards sent by logged in users since that time; I think I can count that experiment as a success.
As the app has continued to run and grow I’ve been excited; but also troubled. This growing sense of doubt culminated when the USA announced it would withdraw from the Paris climate accord.
I am not doing as much as I can personally to help fight climate change, especially when it comes to Postcard Panda. The paper currently being used is not recycled, the printing process is not particularly friendly to humans, and the inks are petroleum based.
I’m happy to say that I have reached an agreement with Rolling Press, who will become my printing partner once version 5 is released. The cards will be printed on 100% post-consumer waste paper, the ink is vegetable based, the printing process is chlorine free, and their small business is powered by the wind.
All of this green goodness comes with a cost though, and I am going to be forced to raise prices. The question that version 5 will have to answer is – Will people vote with their wallet for more environmentally friendly postcards, even if it’s more expensive?
I believe that the answer to that question is yes. Time will tell.