Insanely Simple

I recently picked up the book Insanely Simple by Ken Segall after my roommate insisted it was a ‘game changer’. I’d originally pegged it as a book on minimalistic lifestyles, but it’s actually a book about how simplicity has driven Apple’s design decisions for most of it’s history. Segall touches on Steve Jobs illness and quotes a few lines from the commencement speech he gave to Stanford in 2004. Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life....

March 17, 2015 · 2 min · 358 words · Matt