Postcard Panda July 2016 Income Report

New to this series? Checkout the first report for background info on Postcard Panda.

tl;dr – July 2016 crushed it. On July 10, I had my all time revenue-in-one-day high of $101.49! On the downside, I don’t have a great sense of where these new downloads came from, or why the July 10 spike occurred.

Overall Stats

 June 2016July 2016% Change
Revenue$576.55$836.7645.13%
Total Expenses$-509.66$-720.7741.42%
Profit$66.89$115.9973.40%

Expenses Breakdown

 June 2016July 2016% Change
Kite.ly$361.25$525.0045.33%
Hosting (Heroku)$7.00$7.000.00%
Advertising$33.00$33.000.00%
Stripe$104.07$151.2245.31%
S3 + Cloudfront$4.34$4.554.84%
Refunds00N/A

USA App Store Stats

 June 2016July 2016% Change
Guest Orders343914.71%
Logged In Orders25237950.40%
Total Orders28641846.15%
Signups who placed an order667513.64%
Downloads211497135.55%
Reviews12100.00%

UK App Store Stats

 June 2016July 2016% Change
Guest Orders00N/A
Logged In Orders32-33.33%
Total Orders32-33.33%
Signups who placed an order10-100.00%
Downloads4525.00%
Reviews00N/A

Cohort Analysis

July 2016 Cohort Analysis

Retention is still good for the first month after download, but I appear to be losing people pretty drastically after that.

What Went Right

  • Best month in every category ever, except the UK store.
  • Despite the higher number of orders, my support load was still fairly constant.

What Went Wrong

  • I can’t tell you exactly why the numbers spiked in July. I can give you guesses, but no precise answers.
  • Although the review count went up, they were both bad reviews. One was for a crash, and another was for a picture upload problem that is not surfaced in the UI well. These two issues are perhaps the two remaining edge cases that can go wrong inside Postcard Panda, and they were both hit. The result of these reviews has been a suppressed download count in August so far.

Next Month’s Goals

I’m about 50% of the way through fixing both of the crashing problems in the app mentioned in this month’s post. Unfortunately fixing the problems touches S3 / upload code that has worked relatively well for about three years. That means a lot of testing to make sure I didn’t break something else, and having to deal with the warts the newest Amazon iOS SDK exposes.

Due to vacation and some freelance contracts this is a short month for Postcard Panda, but I’m hoping to get those fixed up and submitted before the end of August.

Thanks for reading, and check back next month!

 

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