Postcard Panda December 2016 Income Report

New to this series? Checkout the first report for background info on Postcard Panda.

tl;dr – Profit was almost double this month due to my supplier dropping the price of postcards to $1. The holiday season also brought a nice bump in revenue as compared to November. I’m still off of my July revenue high, but I’m starting to accept that postcards are seasonal and this might just be part of the sales cycle.

Overall Stats

 November 2016December 2016% Change
Revenue$264.05$296.8512.42%
Total Expenses$230.34$230.760.18%
Profit$33.71$66.0996.05%

Expenses Breakdown

 November 2016December 2016% Change
Kite.ly$163.75$147.00-10.23%
Hosting (Heroku)$14.00$2471.43%
Advertising00N/A
Stripe$47.23$53.0112.24%
S3 + Cloudfront$5.36$4.76-11.19%
Refunds$0$1.99N/A

USA App Store Stats

 November 2016December 2016% Change
Guest Orders121633.33%
Logged In Orders1121228.93%
Total Orders12413811.29%
Signups who placed an order3413-61.76%
Downloads1441493.47%
Reviews30-100.00%

UK App Store Stats

 November 2016December 2016% Change
Guest Orders02N/A
Logged In Orders770.00%
Total Orders7928.57%
Signups who placed an order00N/A
Downloads10-100.00%
Reviews00N/A

Retention

Mar 2016 to Dec 2016 Retention

What Went Right

  • Kite.ly¬†lowered their price for US based customers to $1 per postcard due to the pound losing value on the global market. This is good news for me at the moment, but this could eventually bite me if the market moves in the other direction. If the price moves to $1.50 my already tiny profit margin will disappear.
  • The holidays saw a small resurgence in old users.
  • I probably spent about ~1 hour on support this month, and did not put any dev time into the app.
  • Postcard Panda has officially charged over $5k through Stripe across it’s lifetime.

What Went Wrong

  • As I was going through my Heroku bill I realized that I had been miscalculating my hosting costs a little. I pay $24 a month, not $14; which is still quite cheap.

Next Month’s Goals

Although I have not publicly posted about the project I’ve been working on for the last two months, I will be launching it (finally) in January. Postcard Panda is officially on the back burner in terms of development time so I have no official goals for next month besides to keep it running smoothly.

Thanks for reading, and check back next month!

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