New to this series? Checkout the first report for background info on Postcard Panda. tl;dr – Summer travel season is starting to happen, which resulted in a big uptick last year. The same trend is starting to happen this year, with May 2017 being higher than April 2017 and May of 2016. Overall Stats Expenses Breakdown […]

New to this series? Checkout the first report for background info on Postcard Panda. tl;dr – April 2017 was the first month I really used paid advertising (Apple search ads). Unfortunately, the numbers are not in my favor. Overall Stats Expenses Breakdown USA App Store Stats UK App Store Stats Retention What Went Right Revenue […]

Equity makes me complicit. Money is what really matters they say. Sprint for five to ten years and you’ll make it. That bank account will be big enough so that you can finally stop being unhappy, and transition to the nirvana state of happiness. Negotiating on an equity package is subtle self propaganda. You are […]

New to this series? Checkout the first report for background info on Postcard Panda. tl;dr – February was slightly up over January, but user growth slowed. Overall Stats Expenses Breakdown USA App Store Stats UK App Store Stats Retention What Went Right Nothing broke, and things chugged along smoothly. I also had a normal amount […]

I had a miniature crisis in January with my new SaaS product for wrestling teams. I was working on weekends and generally making myself miserable, due to an arbitrary deadline I had set for myself. The thing about that arbitrary deadline? No one cared. I told the team I’m working with that I would be pushing […]