New to this series? Checkout the first report for background info on Postcard Panda. tl;dr – Summer travel season is starting to happen, which resulted in a big uptick last year. The same trend is starting to happen this year, with May 2017 being higher than April 2017 and May of 2016. Overall Stats Expenses Breakdown […]
Postcard Panda April 2017 Income Report
New to this series? Checkout the first report for background info on Postcard Panda. tl;dr – April 2017 was the first month I really used paid advertising (Apple search ads). Unfortunately, the numbers are not in my favor. Overall Stats Expenses Breakdown USA App Store Stats UK App Store Stats Retention What Went Right Revenue […]
Postcard Panda March 2017 Income Report
New to this series? Checkout the first report for background info on Postcard Panda. tl;dr – March 2017 was a great month due to a TV bump, some paid ads, and spring break (probably). Overall Stats Expenses Breakdown USA App Store Stats UK App Store Stats Retention What Went Right This month marks the one year […]
Why I Refuse To Negotiate On Equity
Equity makes me complicit. Money is what really matters they say. Sprint for five to ten years and you’ll make it. That bank account will be big enough so that you can finally stop being unhappy, and transition to the nirvana state of happiness. Negotiating on an equity package is subtle self propaganda. You are […]
Postcard Panda February 2017 Income Report
New to this series? Checkout the first report for background info on Postcard Panda. tl;dr – February was slightly up over January, but user growth slowed. Overall Stats Expenses Breakdown USA App Store Stats UK App Store Stats Retention What Went Right Nothing broke, and things chugged along smoothly. I also had a normal amount […]
Welcome to the Sanity Club
I had a miniature crisis in January with my new SaaS product for wrestling teams. I was working on weekends and generally making myself miserable, due to an arbitrary deadline I had set for myself. The thing about that arbitrary deadline? No one cared. I told the team I’m working with that I would be pushing […]
Postcard Panda January 2017 Income Report
New to this series? Checkout the first report for background info on Postcard Panda. tl;dr – January saw a slump compared to December’s holiday rush. I also had a lot of refunds due to one unhappy customer, which cut deeply into profits. Overall Stats Expenses Breakdown USA App Store Stats UK App Store Stats Retention […]
2016 Year In Review
I did a year in review for 2015, and want to continue the trend by looking back on 2016. Despite the political changes that I’m not thrilled with, 2016 was a great year for me personally. Without further ado, here is my year in review, with far too many bullet points. Things I Enjoyed in […]
Postcard Panda December 2016 Income Report
New to this series? Checkout the first report for background info on Postcard Panda. tl;dr – Profit was almost double this month due to my supplier dropping the price of postcards to $1. The holiday season also brought a nice bump in revenue as compared to November. I’m still off of my July revenue high, […]
Postcard Panda November 2016 Income Report
New to this series? Checkout the first report for background info on Postcard Panda. tl;dr – New customers, as compared to October, was up, although revenue was down again. Experimented with Apple Search Ads. I also had a customer post a 1 star review which she then changed to 5 stars after the card actually arrived. […]